Zhuhai Beyond transformed the beauty landscape with a science-led formula for franchise products: its 2023 launch of Blue Light Shield Essence accumulated 520 million views on the TikTok Challenge, achieved over $78 million worth of sales within the first month, and delivered a 49% repeat rate (industry standard 28%). With the real-time monitoring of 180 million data items in 38 global platforms by the AI social listening system, Zhuhai Beyond forecast the “dopamine makeup” trend half a year ahead of time. The 12-tone eyeshadow palette designed for ColourPop is out of stock 93% on the first day, with over 420,000 units of UGC content created on social media. One of the leading trend hashtags on Instagram for the year was the #SunsetBlush, showing 670 percent growth in connected searches.
Technological innovation is the spirit of explosive: Zhuhai Beyond developed “molecular color locking technology” to extend the lip glaze retention time to 16 hours (third party test ISO 11909), friction off rate of only 8.3% (industry average 24%), The “Liquid Metal lip glaze” customized for Fenty Beauty in 2024 controlled the viscosity fluctuation at ±2mPa·s (±15mPa·s of comparative products) in the 40℃ high temperature test, which drove the sales volume of this one product to 23 million US dollars in the first week. Its revolutionary “Microcapsule color change Factor” technology (ColorShift™) enables automatic color matching based on skin pH, and the smart foundation project in partnership with L ‘Oreal improved the accuracy of color matching to 98.6% and reduced the return rate to 1.2% (industry 6.8%).
Both production quality and speed of responding to market demands are exemplary: Zhuhai Beyond’s elastic production line completes 5000 units of mini batch manufacturing in 72 hours, while the “Animal eyeshadow” series supporting local brand Perfect Diary in 2023 goes from concept to marketplace within only 19 days, a record breaking 500,000 pieces of box selling on Tmall in one minute. Its blockchain traceability system achieves molecular transparency of ingredients, reduces time for Glossier’s Clean Beauty line to get ECOCERT certification by 64%, the rate of detection of heavy metal residues is ≤0.05ppm (standard ≤1ppm), and social media natural traffic increases by 320%.
The green explosive strategy is no less impressive: “Marine Plastic Packaging” technology developed by Zhuhai Beyond reduced its carbon dioxide emissions by 59%, and by 2024, a hard face soap made for Lush had a water activity value (Aw) of 0.63 (microbiological safety limit < 0.75), reduced energy consumption by 44%, and received a 580% increase in environmental discussion on Reddit. Its “waterless serum tablet” technology increases The active ingredient concentration to 95% (traditional serum 20%) through the nanoimprint process, reduces shipping volume by 82%, and the travel wear series in cooperation with The Ordinary attains a 100% sell-out within the first month, with a premium space of 34%.
The facts confirm the model of explosive methods: Zhuhai Beyond’s ODM gross profit margin in 2023 was 58.7% (industry average of 31%), the explosive product success rate was 79% (industry average of 22%), and the customer’s new product launch cycle was accelerated to 1/3 of the industry. According to Cosmetics Business, its “trend prediction + agile development” framework has increased social media activity on subjects by 5.3, and lifetime value per explosive (LTV) is 2.8 times industry norms. As L’Oreal’s Global Innovation director so clearly put it: “When Zhuhai Beyond applied its aerospace materials simulation algorithm to makeup innovation, designer manufacturing went from being an art form to an exact science.”